Google Tag Manager

Facebook Conversion API: The Guidebook

Facebook Conversion API: The Guidebook (Step-by-step integration of Shopify with WordPress)

The Facebook Pixel is an extremely useful tool for tracking company data on Facebook. Unfortunately, its efficacy has declined in recent years. But all is not lost, due to Facebook conversion API.The Facebook conversion API is another tool in your Facebook data toolkit that works with the Facebook pixel to guarantee you acquire all of the data you require. Together, they enable you to accurately track, attribute, and improve your Facebook marketing success.What is the issue with the pixel? Ad blockers, cookie blockers, and other masking techniques have started to reduce the amount of data the pixel receives. And now, Apple's iOS 14 upgrade makes it even more difficult to track data using the pixel.The iOS 14 upgrade significantly limits the usage of cookies for tracking on Apple mobile devices. As a result, the pixel will provide you with far less information on how iOS users interact with your business. You may be unaware that someone has clicked through from Facebook to your website.Do not panic. Continue reading to learn how to use the Facebook conversion API to preserve data, assign attributions, and target users. Before moving any further, we should learn about certain basic terms which will be used in this blog.
TikTok Pixel: The Ultimate Guidebook

TikTok Pixel: The Ultimate Guidebook

The TikTok Pixel is a tracking snippet that can be integrated into your website to monitor visitor behavior. These engagement signals are subsequently delivered to TikTok's client side, providing TikTok with insight into how users interact with your site for attribution and auditing purposes. For an advanced solution of data tracking, you can also try using TikTok Event API for Advanced Tracking.
A Complete Guide to Tracking and Optimization

Mastering Analytics: A Complete Guide to Tracking and Optimization

Analytics focuses on discovering correlations and trends in data, whereas optimization focuses on cause and effect. However, combining analytics and optimization can be quite beneficial to your organization. So let's look at real-world examples of how to use analytics better to drive testing results.
MASTERING GA4 TRACKING- TOP 5 REPORTS FOR MAXIMUM SUCCESS

Mastering GA4 Tracking: Top 5 Reports For Maximum Success

The transition of Google Analytics to GA4 is an important milestone in the analytics world. Unlike its predecessor, Universal Analytics, GA4 prioritizes privacy-first monitoring, cross-platform measurement, and AI-powered insights, making it a must-have tool for modern analytics. This shift is more than simply an upgrade; it is a full overhaul of how data is collected, processed, and used.
Client-Side Tracking v/s Server-Side Tracking

Tag and Tracking Implementation: Client side vs Server Side

Implementing tracking techniques is critical for knowing how users interact with websites and mobile applications. Server side tagging and client side tagging are the two most common techniques in this domain. As an expert in the field, you are already familiar with these ideas. However, a thorough understanding of the technical features, terminology, and distinctions between these two methodologies is required. In this post, we will look at the fundamentals of server-side and client-side tagging, including technical features, pros and cons, and definitions of both contexts.
Google Analytics 4 The Guidebook

Google Analytics 4: The Guidebook

Google Analytics 4 (GA4) is a comprehensive analytics solution for online and mobile applications. It allows you to analyze how users interact with your platform and alter your marketing efforts to improve engagement. GA4 tracks data differently than the previous Universal Analytics (UA). Back in October, Google announced the biggest important improvement to Universal Analytics yet. Google Analytics 4. There is a lot to learn from significant changes, and it's reasonable to question how this may affect your career or company. While there is no indication that classic GA is going away anytime soon, new properties now default to GA4. This is a clear indication that studying Google Analytics 4 is worth prioritizing.
Everything you need to know about Google Ads Conversion Tracking

Setup Google Ads Conversion Tag with Google Tag Manager – Step by Step Guide

Many of you must have gone through that phase where you believed that your Google Ads campaigns were effective but lacked the necessary data to link the dots. A good Google Ads campaign extends well beyond ad clicks and impressions. When you want to generate leads, sales, and other conversions, you must understand what happens after the click.
Bing Ads Conversion Tracking

The Ultimate Guide to Bing Ads Conversion Tracking and UET Tag

Microsoft Bing Ads Conversion Tracking, also called Microsoft Ads Conversion Tracking, is a crucial tool in the world of digital advertising. It allows advertisers to track and measure the success of their campaigns by monitoring conversions, which are actions that users take on their website or landing page. By implementing Bing Universal Event Tracking tags and conversion tracking effectively, you can gain valuable insights into the performance of your PPC (Pay-Per-Click) campaigns and optimize them for better results.
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We are experts in Tags and Tracking Services. With experience in eCommerce and Custom Conversion tracking, Server Side Tagging, and Data tracking to help you get the advantage of ACCURATE data for better decision making. With more than 6 years of experience, We have already delivered more than 500 projects.