Tag: <span>Google Tag Manager</span>

Google Ads Conversion Tracking: The Ultimate Guide for 2024

Google Ads Conversion Tracking: The Ultimate Guide for 2024

Google Ads Conversion Tracking is a pivotal tool for advertisers aiming to measure the success of their online campaigns and drive valuable actions on their websites. By accurately tracking conversions, businesses can make informed decisions to optimize their Return on Investment (ROI) and enhance the overall performance of their advertising efforts.
A client-side tracking website uses a container on the page to transfer measurement data to multiple third-party tracking platforms. This container operates on the user’s browser and has a direct connection to your tracking tools’ mother server. Server-side tracking bridges the gap between the two by allowing you to develop your own tracking server. Google Tag Manager server-side tagging is hosted on the servers (Like: Google Cloud Platform, Stape.io, or your own server) and functions as a middleman between your client-side tracking and marketing vendors. Data is delivered from the browser to the GTM server-side instance and then forwarded to your tracking tools. This allows you to control data from being sent to your tracking tools and save data resources, resulting in a better user experience. In this blog, I will walk you through the process of configuring Google Tag Manager server-side tagging.

Guide to Setup Server Container in Google Tag Manager

A client-side tracking website uses a container on the page to transfer measurement data to multiple third-party tracking platforms. This container operates on the user's browser and has a direct connection to your tracking tools' mother server. Server side tracking bridges the gap between the two by allowing you to develop your tracking server side container. Google Tag Manager server side tagging is hosted on the servers (Like Google Cloud Platform, Stape.io, or your server) and functions as a middleman between your client-side tracking and marketing vendors. Data is delivered from the browser to the GTM server-side instance and then forwarded to your tracking tools. This allows you to control data from being sent to your tracking tools and save data resources, resulting in a better user experience. In this blog, I will walk you through the process of configuring Google Tag Manager server side tagging.
Google Ads Conversion Tracking & its Metrics

Google Ads Conversion Tracking & its Metrics

Google Ads conversion tracking is a powerful tool that allows you to measure the effectiveness of your advertising campaigns by tracking specific actions that users take on your website after clicking on your ads. Setting up conversion tracking provides valuable data that helps you understand which ads, keywords, and campaigns are driving desired user actions, such as purchases, sign-ups, or form submissions.
Press ESC key to close search

Follow Us:

About Us

We are experts in Tags and Tracking Services. With experience in eCommerce and Custom Conversion tracking, Server Side Tagging, and Data tracking to help you get the advantage of ACCURATE data for better decision making. With more than 6 years of experience, We have already delivered more than 500 projects.