It’s straightforward, you need to use the Google Tag Assistant browser extension for the below works:Review the tags on the website.
Review the events fired.
Review the data that is passed through the Data layer.Once you are done with the above, Check the Conversion in Google Ads as wellCheck the status:Active: Everything is operating as planned. When a conversion activity overview status of "Active" is displayed in green.
Needs Attention: The conversion action overview status "Needs attention" is shown by a yellow highlight, signifying that there are actions that need to be taken for this conversion.
Not recording: The state of a conversion activity overview is indicated in red when it is "Not recording." This means that either your account isn't allowed or listed (store visits and sales), a measurement platform (such as Google Play, Firebase, Gold, or other third-party platforms) hasn't been linked, or our system hasn't received a ping from your conversion measurement tag in more than 24 hours.
The Google ads conversion monitoring tracks the activities that users take after viewing your advertising. This free, built-in Google Ads tool is critical for understanding and optimizing the value your campaigns produce.However, it is vital to understand that Google cannot anticipate which results you wish to track. Unless you utilize Shopify, you must determine and set up the conversions that are most useful to your business in your Google Ads account. If you've set up Shopify's Google channel, the plugin will instantly add and track e-commerce conversions to Google Ads.
Google Tag Manager makes it simple to handle JavaScript and HTML tags without the need for a developer — or nearly so. You will still need to have a developer put the Tag Manager code on your website. After that, you can add any services or new scripts directly from the Google Tag Manager interface.
Many of you must have gone through that phase where you believed that your Google Ads campaigns were effective but lacked the necessary data to link the dots.
A good Google Ads campaign extends well beyond ad clicks and impressions. When you want to generate leads, sales, and other conversions, you must understand what happens after the click.
Google Ads Conversion Tracking is a pivotal tool for advertisers aiming to measure the success of their online campaigns and drive valuable actions on their websites. By accurately tracking conversions, businesses can make informed decisions to optimize their Return on Investment (ROI) and enhance the overall performance of their advertising efforts.
Google ads conversion tracking is critical for everyone who wants to earn from PPC advertising in the long run. It allows to make corrective decisions based on the information gathered.
Google Ads conversion tracking is a powerful tool that allows you to measure the effectiveness of your advertising campaigns by tracking specific actions that users take on your website after clicking on your ads. Setting up conversion tracking provides valuable data that helps you understand which ads, keywords, and campaigns are driving desired user actions, such as purchases, sign-ups, or form submissions.
Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.