The Snap Pixel is a piece of code that tracks the actions of users who visit your store after clicking on the Snapchat ad. You’ll be able to observe which sites they visit, how many of them add items to their shopping carts, begin or complete the checkout process, and so on. This will allow you to better understand your audience and, if necessary, adapt your Snap ad campaigns.
We will setup Snapchat Conversion API Tracking for custom Event & eCommerce Events:
Custom Conversion Tracking:
✔ Contact Form Submission
✔ CallToClick & Mail Clicks
✔ Outbound tracking
✔ Button/link tracking
Enhanced E-Commerce Tracking:
✔ ViewCategory
✔ ProductPageVisit
✔ AddToCart
✔ Purchase
Platforms where I have worked:
Shopify, WordPress, Bigcommerce, Squarespace, Wix, Magento, and Custom platforms too
Are your Snapchat Ads not optimized due to Conversion Tracking not being set up correctly?
Snapchat Pixel Tracking
What is the Snapchat Conversion API?
Snapchat Conversion API is a tracking tool similar to Pinterest Ads tracking tool, Snapchat tags enable advertisers to measure the performance of their advertising and better understand how people interact with their website or app after clicking on a Snapchat ad.
Snapchat Conversion API works by embedding a small bit of Snapchat Pixel code on an advertiser’s website or app that tracks behaviours like page views, purchases, and sign-ups. When a user clicks on a Snapchat ad and performs an action on the advertiser’s website or app, the Snap CAPIcode is configured to track, the Snapchat CAPI events, record the action and send it back to Snapchat Pixel Art. Remember to implement the Snapchat Pixel ID through Google Tag Manager or any other plugin. To utilize Snap Conversion API, first install the Snapchat Pixel code on your website or app, and then build a Snapchat pixel event to track the actions you want to track. Here are the instructions for configuring Snap Pixel: The key benefits of installing the Snapchat Pixel Tracking are as follows: Conclusion In conclusion, Snapchat Conversion API tracking is a powerful tool for any business running Snapchat ad campaigns. It allows you to measure the true impact of your ads, refine your targeting, and ultimately boost your ROI. So, if you’re not already using the Pixel, it’s worth a try!
How does Snapchat Conversion API work?
Advertisers can utilize this data to assess the efficacy of their Snapchat ads, optimize them, and retarget consumers who have previously expressed interest in their products or services. An advertiser, for example, could utilize Snap CAPI data to develop bespoke audiences based on people who have already visited their website or app and then show them tailored advertising on Snapchat.
Snap CAPI also includes advanced features like offline conversions tracking, which allows advertisers to track in-store purchases made by users who have interacted with their Snapchat ads, and Lookalike Audiences, which uses Snap Pixel data to find new users who are similar to an advertiser’s existing customers.How is the Snapchat Conversion API setup?
Benefits of using the Snapchat CAPI Tracking
Feel free to ask if you have any further questions about Snapchat Pixel tracking or need help getting started with the process. You may also refer to “snapchat pixel helper” for details.
Let’s Audit First, Why is it Required?
Tracking errors can greatly affect your Data, Conversion Reporting, strategic Decision-Making and that Cost you in Revenue.
First, I audit your website’s current Tag & Tracking configuration. Then I will share errors/recommendations with their solutions as the best practices the industry follows. I can also help you to implement it the right way.