1. What is the TikTok Conversion API?
Ans: TikTok Conversion API is a tool that allows advertisers to send web events directly from their server to TikTok's servers. This helps businesses track user actions such as purchases, sign-ups, and other conversions more accurately.
The TikTok Pixel is a tracking snippet that can be integrated into your website to monitor visitor behavior. These engagement signals are subsequently delivered to TikTok's client side, providing TikTok with insight into how users interact with your site for attribution and auditing purposes. For an advanced solution of data tracking, you can also try using TikTok Event API for Advanced Tracking.