client side tracking

Server Side Tracking

Your Facebook Pixel Is Missing 30% of Your Conversions — Here’s the Fix

Nowadays, Adblockers, Tracking restrictions like ITP, and IOS 14 updates all affect the Data Accuracy of Conversion reported into Analytics Platforms. And these are the main reasons why Facebook, Google, and other platforms highly recommend their users start implementing server side tracking.
Client-Side Tracking v/s Server-Side Tracking

Tag and Tracking Implementation: Client side vs Server Side

Implementing tracking techniques is critical for knowing how users interact with websites and mobile applications. Server side tagging and client side tagging are the two most common techniques in this domain. As an expert in the field, you are already familiar with these ideas. However, a thorough understanding of the technical features, terminology, and distinctions between these two methodologies is required. In this post, we will look at the fundamentals of server-side and client-side tagging, including technical features, pros and cons, and definitions of both contexts.
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About Us

We are experts in Tags and Tracking Services. With experience in eCommerce and Custom Conversion tracking, Server Side Tagging, and Data tracking to help you get the advantage of ACCURATE data for better decision making. With more than 6 years of experience, We have already delivered more than 500 projects.