Event Tracking

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Is Google Tag Manager Slowing Down Your Website? 7 GTM Mistakes That Can Hurt Performance

Most businesses treat a tag management system as a simple script-inserter. But in 2026, if your TMS isn't handling server-side tracking, consent mode, and offline revenue, your data is likely broken. Discover the 25 essential capabilities your setup must have.
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How I Personally Build a GTM Tracking Architecture That Survives Cookie Loss, Safari, Ad Blockers & Server-Side Tracking

Most businesses treat a tag management system as a simple script-inserter. But in 2026, if your TMS isn't handling server-side tracking, consent mode, and offline revenue, your data is likely broken. Discover the 25 essential capabilities your setup must have.
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Conversion Tracking Troubleshooting in 2026: How to Find Exactly Where Your Conversions Are Lost

Most businesses treat a tag management system as a simple script-inserter. But in 2026, if your TMS isn't handling server-side tracking, consent mode, and offline revenue, your data is likely broken. Discover the 25 essential capabilities your setup must have.
Facebook Conversion API: The Guidebook

Facebook Conversion API: The Guidebook (Step-by-step integration of Shopify with WordPress)

The Facebook Pixel is an extremely useful tool for tracking company data on Facebook. Unfortunately, its efficacy has declined in recent years. But all is not lost, due to Facebook conversion API.The Facebook conversion API is another tool in your Facebook data toolkit that works with the Facebook pixel to guarantee you acquire all of the data you require. Together, they enable you to accurately track, attribute, and improve your Facebook marketing success.What is the issue with the pixel? Ad blockers, cookie blockers, and other masking techniques have started to reduce the amount of data the pixel receives. And now, Apple's iOS 14 upgrade makes it even more difficult to track data using the pixel.The iOS 14 upgrade significantly limits the usage of cookies for tracking on Apple mobile devices. As a result, the pixel will provide you with far less information on how iOS users interact with your business. You may be unaware that someone has clicked through from Facebook to your website.Do not panic. Continue reading to learn how to use the Facebook conversion API to preserve data, assign attributions, and target users. Before moving any further, we should learn about certain basic terms which will be used in this blog.
TikTok Pixel: The Ultimate Guidebook

TikTok Pixel: The Ultimate Guidebook

The TikTok Pixel is a tracking snippet that can be integrated into your website to monitor visitor behavior. These engagement signals are subsequently delivered to TikTok's client side, providing TikTok with insight into how users interact with your site for attribution and auditing purposes. For an advanced solution of data tracking, you can also try using TikTok Event API for Advanced Tracking.
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We are experts in Tags and Tracking Services. With experience in eCommerce and Custom Conversion tracking, Server Side Tagging, and Data tracking to help you get the advantage of ACCURATE data for better decision making. With more than 6 years of experience, We have already delivered more than 500 projects.