It’s straightforward, you need to use the Google Tag Assistant browser extension for the below works:Review the tags on the website.
Review the events fired.
Review the data that is passed through the Data layer.Once you are done with the above, Check the Conversion in Google Ads as wellCheck the status:Active: Everything is operating as planned. When a conversion activity overview status of "Active" is displayed in green.
Needs Attention: The conversion action overview status "Needs attention" is shown by a yellow highlight, signifying that there are actions that need to be taken for this conversion.
Not recording: The state of a conversion activity overview is indicated in red when it is "Not recording." This means that either your account isn't allowed or listed (store visits and sales), a measurement platform (such as Google Play, Firebase, Gold, or other third-party platforms) hasn't been linked, or our system hasn't received a ping from your conversion measurement tag in more than 24 hours.
Many of you must have gone through that phase where you believed that your Google Ads campaigns were effective but lacked the necessary data to link the dots.
A good Google Ads campaign extends well beyond ad clicks and impressions. When you want to generate leads, sales, and other conversions, you must understand what happens after the click.
Google ads conversion tracking is critical for everyone who wants to earn from PPC advertising in the long run. It allows to make corrective decisions based on the information gathered.