A new tracking technology (Server Side tracking) is innovated to mitigate data discrepancies through more Accurate Data Collection. Server-side tracking is a more accurate data collection than Client-side tracking.

Nowadays, e-commerce values being reported are not consistent across the different Analytics platforms. Blocked Third-party cookies and Tracking codes are the main reasons behind it.

Server-side tracking is only one solution to fire tracking code from a First-party cookie to get the Most Accurate Data Collection and Conversion Tracking.

Do you want Accurate Conversion Tracking with Server Side Tracking?

Let’s start with us.

By the way, Server Side Tracking is known differently platforms-wise.

Below are lists of Server side tracking with different names:
1. Facebook Conversion API
2. Pinterest Conversion API
3. TikTok Event API
4. Snapchat Event API
5. GA4 Server-Side Tracking
6. Server Side Tracking for other platforms

I have worked on many projects related to Server Side Tracking with various kinds of client platforms like Shopify, Woocommerce, Wix, Magento, Bigcommerce, and custom platforms through Google Tag Manager.

I can help you with Server Side tracking on your Website.

Let me share some essential knowledge about Server-Side Tracking:

What is Server Side Tracking? Why must implement on site?

In the fast-paced digital landscape, data has become the lifeblood of successful eCommerce businesses. The ability to track and analyze user interactions is crucial for making informed decisions and optimizing online performance. That’s where “GTM server-side tracking” comes into play, offering a powerful solution for businesses seeking to elevate their eCommerce tracking capabilities.

What is GTM Server Side Tracking?

Google Tag Manager server-side tracking is a cutting-edge approach that enhances the traditional client-side tracking provided by Google Tag Manager. In the conventional setup, tags, and scripts are implemented on the user’s browser, capturing data directly from the client side. However, server-side tracking shifts this process to the server, enabling data collection and processing to occur on the backend.

The benefits of server-side tracking for eCommerce

Improved Performance and Data Accuracy: By reducing the amount of client-side code and data sent to the user’s browser, server side tracking helps enhance website performance and ensures more accurate data collection.

Enhanced Privacy Compliance: With stricter data privacy regulations, server side tracking GTM can assist eCommerce businesses in complying with privacy policies and protecting customer data.

Reduced Data Loss: Client-side tracking can be susceptible to ad-blockers and browser settings that may interfere with data collection. Server side tracking helps reduce data loss caused by such limitations.

Faster Page Load Times: By offloading certain tracking operations to the server, server side tracking can speed up page load times, leading to a better user experience.

Centralized Data Management: Server side tracking allows for centralizing data management, making it easier to maintain and implement tags across different platforms and devices.

Server Side Tracking GTM Set Up

For GTM server-side tracking integration, follow these key steps:

Choose a Server-Side Tag Management System: Select a reliable server-side tag management system that seamlessly integrates with your existing Google Tag Manager setup.
Implement the Server-Side Container: Set up the server-side container to handle data collection and processing on the server.
Configure Cross-Domain Tracking: Ensure that cross-domain tracking is correctly configured to capture data accurately across multiple domains or subdomains.
Test and Debug: Thoroughly test the setup to verify that data is being collected accurately and that tags fire as expected.

Are you facing an issue while setting up Server Side Tracking?

Let’s start with us.

Gaining a Competitive Edge with GTM Server-Side Tracking

In the highly competitive eCommerce landscape, data-driven insights are invaluable for making strategic decisions. With Google Tag Manager server side tracking, businesses can gain a competitive edge by:

Improving website performance and user experience.
Ensuring accurate and reliable data collection.
Complying with data privacy regulations.
Identifying trends and customer behaviors for targeted marketing campaigns.
Streamlining data management and reducing data loss.

Why Choose Incisive Ranking?

GTM server side tracking is a game-changer for eCommerce businesses looking to elevate their data tracking and analysis capabilities. At Incisive Ranking, we help you reduce data loss, improve performance, and comply with privacy regulations through server side tracking which empowers businesses to make data-driven decisions and stay ahead of the competition. The seamless integration of server side tracking GTM opens new opportunities for eCommerce businesses to enhance customer experiences, optimize marketing efforts, and achieve lasting success in the digital realm.

Server Side Tracking Setup