1. What is the Snapchat Conversion API?
Ans: The Snapchat Conversion API is a tool that enables businesses to directly share web events from their server to Snapchat, helping to measure and optimize ad campaigns with better accuracy.
Snap Pixel is a free and sophisticated tool that allows you to track the performance of your adverts. To use it, embed a piece of JavaScript code on your website that tracks the actions Snapchat users take while surfing your site.