Table of Contents
- 1 What is Pinterest SEO?
- 1.1 1. Start with the basics.
- 1.2 2. Prepare your website.
- 1.3 3. Establish Traffic and Conversion Goals for Your Business
- 1.4 4. Conduct keyword research.
- 1.5 5. Organize and optimize boards.
- 1.6 6. Understand the anatomy of a pin.
- 1.7 7. Be descriptive
- 1.8 8. Schedule Pins using Tailwind
- 1.9 9. Aim for engagement
- 1.10 10. Join Group Boards
- 1.11 11. Optimize for visual searches.
- 1.12 12. Try your hand at Pinterest ads.
- 2 My Portfolio:
- 3 I am also available here!
Do you know? Pinterest is one of the most used platforms, with more than 80% of businesses and individuals promoting their skills/products. Today I will discuss 12 Pinterest marketing tips that will get you upgraded and ready to create click-worthy pins.
Note: Pinterest Server Side Tracking is one of the most essential setup required by every business to analyze their ads in Pinterest.
Every day, Pinners visit Pinterest to look for inspiration, goods, recipes, outfit ideas, and more. Despite that Pinterest is a critically underappreciated and sometimes overlooked organic marketing medium.
What is the good news? You have the opportunity to reach a large audience with organic Pinterest marketing. Pinterest is primarily a visual search engine, which provides businesses and brands with several marketing options to increase brand awareness, reach, and conversions.
Let’s begin by understanding a bit about Pinterest SEO.
What is Pinterest SEO?
Pinterest SEO entails improving your Pinterest profile and website to create more organic (and, if desired, paid) traffic from Pinterest.
Pinterest SEO differs from Google SEO in several aspects, the most notable of which is how target “keywords” are chosen and used to optimize a profile.
Furthermore, Pinterest’s ranking elements are more closely related to engagement metrics and social shares than backlinks and technical SEO.
However, these remaining components are frequently unintentional outcomes of excellent content.
With that in mind, here are 12 strategies for optimizing your Pinterest profile for SEO success.
Now, let’s explore some tried-and-true Pinterest SEO advice along with some cutting-edge tactics to assist you maximize this dynamic platform.
1. Start with the basics.
Before you can begin pinning, make sure that the following aspects are in place:
- Create a business account.
Begin by creating a Pinterest Business account.
(If you currently have a personal account, simply convert it to a business account.)
This grants you access to Pinterest Analytics and the Pinterest Ads Manager.
- Select an SEO-friendly username.
Your username will appear in your profile’s URL, so consider what your target audience might be looking for.
- Optimize your profile.
Fill out the “about you” box with pertinent information, including a high-resolution corporate logo.
This will make it easier for others to find and save your pins.
It would help if you additionally optimized this area with important keywords (more on that later).
- Create at least one board.
To begin, you’ll need at least one “board.”
When naming your board, think about the type of information you intend to upload (for example, “Marketing Hacks” or “DIY SEO”).
2. Prepare your website.
As with many other platforms, you can use data from your website to fuel more tailored Pinterest advertising.
You can also direct them to your website, thus it’s critical to link these two items.
This necessitates a few simple yet important procedures.
If you want to accurately report on your Pinterest SEO efforts, ensure that you have all of these in place.
- Add the Pinterest Tag.
The Pinterest tag is an essential component of setting up an organic or sponsored campaign.
Essentially Pinterest’s counterpart of the Facebook pixel, this short bit of JavaScript allows you to:
Create conversion events on your website.
- Segment your audience.
Provide consistent performance reports for your profile.
A comprehensive guide is available here, and your Pinterest SEO agency team will be able to assist you with its implementation.
- Add a Save Button.
This one involves only a small amount of HTML code and will allow you to expand the reach of your ads beyond Pinterest.
Once installed, customers can save photographs from your website or app to their boards.
There are two choices: The button may display automatically or when a user hovers over the top-left corner of an image.
- Choose wisely.
There is also a Pinterest Chrome add-on that lets users to your site transform images into Pins.
- Verify Your Website
A few simple actions will verify your website and add your profile image to all of your Pins.
Again, this only requires a few lines of HTML code.
3. Establish Traffic and Conversion Goals for Your Business
Keep in mind that lead times on Pinterest can be significantly longer than those on Google and Facebook.
However, Pinterest remains a powerful lead-generation technique.
To achieve success on this platform, you must first understand what Pinterest means for your business and create proper goals.
- How does Pinterest fit into your overall marketing strategy?
- Is your target audience actively using Pinterest to find content similar to yours?
Once you’ve decided that Pinterest is the place for you, you can utilize the Pinterest tag to implement a wide range of conversion events on your website.
Explore the detailed guide provided by Pinterest on creating conversion campaigns to help with lead generation.
In my opinion, conversion goals should be layered on top of metrics like impressions, traffic, and re-Pins, in my opinion.
Simply tracking your traffic stats and seeing what works for your profile will provide you with a wealth of information.
I also propose that you avoid pushing commercial themes until you have gained the trust of both Pinterest and your target audience.
When it comes to Pinterest SEO, patience is typically rewarded.
4. Conduct keyword research.
While you may not be able to use your standard keyword research tools for Pinterest SEO, there is still a lot of value in conducting keyword research on Pinterest.
As a search engine, Pinterest curates their “feed” based on what a user searches for and how those key terms are used in Pins posted by content creators.
These suggestions should help you find the best keywords for your Pins and boards.
- Use guided search.
A guided search on Pinterest allows users to limit their search and obtain more relevant results.
After you search for your desired term, Pinterest will propose semantically relevant modifiers.
These provide a good indication of the most frequent search terms for each topic.
- Try out Promoted Pins.
The approach here is similar to how SEO pros utilize AdWords to test specific keywords before launching a full SEO campaign.
Here, you may test your best-performing Google keywords on Pinterest using Promoted Pins.
- Explore Niche Topics.
Fortunately, Pinterest already categorizes and subcategorizes themes, making it simple to identify keywords for your specific niche.
Your goal should be to investigate all issues related to your business to observe how ideas are classified and how your competitors target specific keywords.
Facing an issue with setting up Pinterest Pixel & API Tracking on your website?
5. Organize and optimize boards.
When you first start creating boards on Pinterest, you should focus on keyword and customer research.
Boards are an excellent way to tell Pinterest’s search engine how you categorize your products and/or organize your material, which will only increase visibility.
They are also the first thing viewers will notice when they visit your profile, so make your board titles very clear and your photographs very eye-catching.
Here’s an example of how I structured my Pinterest boards based on the most popular search terms for my niche, such as “TikTok Pixel: The Ultimate Guidebook” “ Everything You Need to Know About GDPR The EU’s New Data Protection Law” and certain infographics as well such as “ 5 Essential Tips for Utilizing Google Analytics 4 on WordPress & Shopify“. I have always kept my graphics eye-catching so that users get influenced to click on the pins.
While keyword optimization and board cover images are crucial aspects of Pinterest SEO and engagement, boards must be populated with high-quality Pins to acquire popularity.
You cannot get by with lousy content!
6. Understand the anatomy of a pin.
Creating the ideal Pin necessitates skill and a good eye for what’s popular on the platform and in your industry as a whole.
I see Pin structure, image quality, sizes, and text format all the time, so you’ll need to remain ahead of the game.
However, there are some basic guidelines that we should all follow while making SEO-friendly Pins.
- Aim for longer images.
The recommended pin size is 1,000px by 1,500px, or a 2:3 ratio.
This is especially crucial on mobile, although Pinterest also loves to display lengthier photos on desktop (which often receive the most clicks).
- Use eye-catching colors.
Do not allow your Pins to fade into the background.
Use high-contrast colors to attract visitors’ attention and stand out from the crowd.
- Include engaging, keyword-rich titles.
In case it wasn’t evident, keywords are vital for both Pinterest SEO and clicks.
Use meaningful names to boost your visibility in the Pinterest feed and persuade users to visit your website.
Aim for “Everything you need to know about Google Ads Conversion Tracking,” not ” Google Ads Conversion Tracking” or something similarly general. This will help in improving the click rate.
7. Be descriptive
For Pinterest SEO, descriptions, like titles, must be accurate.
Including thorough descriptions (preferably with your target keywords) allows Pinterest to find and display your photographs in relevant searches.
Your description gives consumers an idea of what your content is about, which may be the decisive factor in getting them to click through to your site.
Tell your readers how the information will help them, what they will learn, or, if you’re posting a product/service, a fascinating fact that distinguishes your product/service from the competition.
You could also consider including hashtags in your description to improve your visibility for search terms.
8. Schedule Pins using Tailwind
Tailwind is the #1 Pinterest SEO scheduling program on the market, and it’s a strong (and economical) solution for increasing your Pinterest traffic.
Tailwind can be used with the desktop or mobile app to schedule regular re-Pins to a variety of boards.
You can also choose Pins from other creators to share on your boards in the goal of increasing your reach.
Using this software instead of manually pinning will save you hours.
Furthermore, the new Tailwind Create feature transforms your photographs into personalized Pin designs, allowing you to create, publish, and pin all in one spot.
9. Aim for engagement
User engagement is crucial on Pinterest.
This is because increased involvement can boost your Pin’s (and your profile’s) prominence in search, resulting in more visitors and, inevitably, more website conversions.
Use the following tips to boost your engagement and search visibility:
Connect your Pinterest account with your other social media accounts.
This will raise awareness among your existing fans across several media.
Invite relevant Pinterest influencers to collaborate on a board and grow your own following.
If an influencer re-Pins one of your Pins, your material will reach a larger audience.
Include text as an overlay on your images.
As we can see from a search for “GA4,” pins with a text overlay perform well.
You can create multiple templates and assess their performance.
Pin on a consistent basis.
Buffer suggests pinning at least 5 times each day to maximize reach.
Follow Relevant Boards.
This will help you expand your network and expose your Pins to a wider audience.
Track Performance
Pinterest statistics will provide you with valuable information about how well your profile performs in organic search.
Use this information to guide your Pinterest SEO approach, from what keywords to use to what design to employ to get the most clicks.
Want to setup Pinterest Pixel & API Tracking on your website?
10. Join Group Boards
Group boards are boards hosted by other creators that allow Pinners like you to pin both your own and other members’ stuff.
Each group board will most likely have its own set of rules, but the main idea is that each member shares Pins from other authors to increase everyone’s reach.
Group boards are easily identifiable by the fact that they will have several users associated with each board:
This is an excellent technique to increase your traffic (or more).
Tailwind provided a comprehensive tutorial on how to Find, Join, and Pin to Pinterest Group Boards, so I strongly recommend using this resource if you’re having trouble finding group boards on your own.
11. Optimize for visual searches.
Pinterest’s Lens technology is the market leader for visual search.
When a smartphone camera is pointed at a household item or piece of clothing, Pinterest SEO can detect it and recommend related Pins.
Lens is an interesting piece of technology that understands the components of an image and recommends additional relevant postings.
With the ability to “read” images, this technology motivates producers to consider both aesthetics and keywords.
This way, even if you don’t mention the actual search term, your Pin may be shown to users searching for “Related Items.”
12. Try your hand at Pinterest ads.
Pinterest is excellent for boosting organic traffic, and it also offers tremendous paid advertising opportunities.
For better or worse, practically every other Pin today is a “promoted” Pin, demonstrating that many authors pay to participate.
The most popular ones are:
- Standard image.
- Video.
- Shopping: Users can purchase items instantly by clicking on pins.
- Carousel: A carousel allows users to navigate between several photos.
- Collections: Combine photographs with product images.
Consider which ad format is most appropriate for your brand.
For example, if you sell apparel online, you’ll almost surely want to include photographs and shopping pins.
If you’re a YouTuber, you should consider advertising video clips.
Another possibility is to develop product demonstration videos and market them on the site.
In any case, you should test performance to see what works best for your audience and brand.
Conclusion
Pinterest is a highly effective platform for businesses and individuals to promote their skills/products, and optimizing your Pinterest profile for SEO success can help increase brand awareness, reach, and conversions. Key strategies include creating a business account, selecting an SEO-friendly username, optimizing your profile with keywords, preparing your website with the Pinterest Tag and Save Button, establishing traffic and conversion goals, conducting keyword research, organizing and optimizing boards, creating eye-catching and keyword-rich pins, scheduling pins using Tailwind, aiming for engagement, joining group boards, and optimizing for visual searches. Reach us if you wish Pinterest API & Pixel Tracking Setup on your website.
My Portfolio:
I am also available here!
