Imagine a Server Side Tracking setup for your website that gives you 90-95% accurate data on your Ads account. Not only will you understand exactly how your ads perform, but you’ll also maximise every dollar you spend. This setup is designed to eliminate guesswork, let you see your real ROI, and allow you to scale with confidence.

Why is it required? – Just because of cookie, cookie, and cookie.
Due to privacy concerns, 3rd party cookie lifespan is restricted and blocked from browsers, ad blockers, etc. That impacts the future of online marketing.
So, A new tracking technology – Server Side tracking (From 1st party cookie) is innovated to mitigate data discrepancies through more Accurate Data Collection.

First of all, there are two types of tracking technology:
1. In Client-side tracking, the tags fire directly from the third-party domain (like Google, Facebook, etc.). Those requests are easily identified by Ads Blocker or Privacy Concerns Browsers, and they can be blocked. So we don’t get any visitor activity from those browsers.
2. In Server Side Tracking, the tags fire from the First-Party Domain (in my case, gtm.incisiveranking.com). These requests look like from our websites and can send data from strict environments. So we track visitors’ activity and get more accurate Conversion Tracking.

For example purposes, I have set up Google Tag Manager code in both server-side and client-side tracking methods. In server-side tracking, the GTM tag fires from the first-party domain (gtm.incisiveranking.com). While on the client side, the GTM tag fires from the third-party domain (googletagmanager.com).

📈 The Precision Profit Package: Server Side Tracking

1. Pixel Tracking Precision™ Installation and Optimization:
✔ Facebook Conversion API
✔ GA4 and Google Ads Server Side Tracking
✔ Pinterest Conversion API
✔ TikTok Event API
✔ Snapchat Event API

2. Capture all recommended Event Tracking Parameters:
✔ Send Dynamic order value, currency and transaction id
✔ Custom Event Tracking for Form submit, CallToClick, Mail Clicks

3. A few major setup/issues I always deal with:
✔ eCommerce Revenue not tracked with Google ads & GA4
✔ Conversion tags are not fire & recorded
✔ Duplicate tag fire with many errors

👉 Why me:
We @ Incisiveranking, Web Analytics certified expert in Google Analytics and Google Tag Manager. Within over 8+ years of experience & Completed more than 2500 projects, We have specializing in Conversion Tracking and Server Side tagging with 🏷️ Google Tag Manager, 📊 Google Analytics(GA4), 🛠️ Facebook/Meta Pixel & Conversion API, 🛒 Enhanced eCommerce Tracking, 📈 Product Catalog Setup, 🎯 Google/Microsoft Ads Conversion Tracking, ⚜️ Snapchat/TikTok/Pinterest Conversion API & 🚀 Server Side Tracking Expert.
✔ Certified Analytics and GTM Expert
✔ Suggest Best Practices & Knowledge Sharing
✔ Always Ready to Help even after Order Completion
✔ Share recorded video explaining how All Tags & Tracking works, and data sent to the respective analytics platform
✔ 3-Months of Support

🎯 Why Our 90-95% Accurate Server Side Tracking Service is Unbeatable:

1. Eliminates Wasted Ad Spend: With precise tracking, you know exactly which ads are performing. Scale the winners and cut the losers with confidence.
2. Boosts Ads Algorithm Optimization: Facebook’s, Google’s, TikTok machine learning can better optimize for purchases, thanks to more accurate event data.
3. Future-Proofs Your Website Tracking: Our system adapts to new privacy changes and algorithm updates, so you won’t be left scrambling with each update.

🚀 Want to Discuss This First! Book Your Tracking Transformation Call!

Take advantage of 95% Accurate Ads Conversion Tracking Setup for Website and unlock the true potential of your ads. Tap into advanced insights that most eCommerce stores will never access.