Tag: <span>GDPR</span>

Everything You Need to Know About GDPR The EU's New Data Protection Law

Everything You Need to Know About GDPR The EU’s New Data Protection Law

In today's digital world, data is a precious commodity. Companies acquire and maintain a large amount of personal information from their customers, workers, and partners. However, as data breaches and privacy concerns have increased, the European Union (EU) has taken steps to protect its people' personal data. The General Data Protection Regulation (GDPR) is a new data protection law that became effective on May 25, 2018. It aspires to give EU citizens more control over their personal data while also simplifying the regulatory environment for international business by consolidating regulation inside the EU.
Google Consent Mode V2, due in March 2024, is more than just a technological update; it's a complete overhaul of how data is collected, stored, and used within Google's ecosystem, particularly in the privacy-sensitive regions of the European Economic Area (EEA).

Exploring the Latest Google Consent Mode V2 Updates

Google Consent Mode V2, due in March 2024, is more than just a technological update; it's a complete overhaul of how data is collected, stored, and used within Google's ecosystem, particularly in the privacy-sensitive regions of the European Economic Area (EEA). This innovative solution goes beyond the stale binary of "opt-in" or "opt-out" and provides users with a conductor's baton, allowing them to control how their data is used. Let's take a closer look at Consent Mode V2's complicated motions and how they affect businesses and website owners.
server side tracking

Mastering Server Side Tracking: The Ultimate Guide for 2024

Server side tracking has become an essential aspect of data collection in the digital age. Unlike client side tracking, which relies on tags and pixels embedded in a website's code, server side tracking involves sending data from these tags to a web server. This method offers several advantages, including improved reliability, control, accuracy, and application and device performance.

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