Tag: <span>GDPR</span>

27 Game-Changing Things You Can Do with Google Tag Manager

27 Game-Changing Things You Can Do with Google Tag Manager

Are you ready to supercharge your digital marketing efforts? Look no further than Google Tag Manager (GTM) – the Swiss Army knife of the digital world. As a digital marketer or business owner, you're about to discover a treasure trove of possibilities that will revolutionize your online presence. Let's dive into 27 incredible things you can do with GTM, categorized by difficulty and business impact. There's something here for everyone in healthcare, e-commerce, media, or finance. Buckle up – it's time to take your digital strategy to the next level!
Everything You Need to Know About GDPR The EU's New Data Protection Law

Everything You Need to Know About GDPR The EU’s New Data Protection Law

In today's digital world, data is a precious commodity. Companies acquire and maintain a large amount of personal information from their customers, workers, and partners. However, as data breaches and privacy concerns have increased, the European Union (EU) has taken steps to protect its people' personal data. The General Data Protection Regulation (GDPR) is a new data protection law that became effective on May 25, 2018. It aspires to give EU citizens more control over their personal data while also simplifying the regulatory environment for international business by consolidating regulation inside the EU.
Google Consent Mode V2, due in March 2024, is more than just a technological update; it's a complete overhaul of how data is collected, stored, and used within Google's ecosystem, particularly in the privacy-sensitive regions of the European Economic Area (EEA).

Exploring the Latest Google Consent Mode V2 Updates

Google Consent Mode V2, due in March 2024, is more than just a technological update; it's a complete overhaul of how data is collected, stored, and used within Google's ecosystem, particularly in the privacy-sensitive regions of the European Economic Area (EEA). This innovative solution goes beyond the stale binary of "opt-in" or "opt-out" and provides users with a conductor's baton, allowing them to control how their data is used. Let's take a closer look at Consent Mode V2's complicated motions and how they affect businesses and website owners.
server side tracking

Mastering Server Side Tracking: The Ultimate Guide for 2024

Server side tracking has become an essential aspect of data collection in the digital age. Unlike client side tracking, which relies on tags and pixels embedded in a website's code, server side tracking involves sending data from these tags to a web server. This method offers several advantages, including improved reliability, control, accuracy, and application and device performance.
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We are experts in Tags and Tracking Services. With experience in eCommerce and Custom Conversion tracking, Server Side Tagging, and Data tracking to help you get the advantage of ACCURATE data for better decision making. With more than 6 years of experience, We have already delivered more than 500 projects.