Top FAQs on Google Ads Conversion Tracking

Google Ads Conversion Tracking

How do you test Google Ads conversion tracking?

Ans. It’s straightforward, you need to use the Google Tag Assistant browser extension for the below works:

  • Review the tags on the website.
  • Review the events fired.
  • Review the data that is passed through the Data layer.

Once you are done with the above, Check the Conversion in Google Ads as well

Check the status:

  • Active: Everything is operating as planned. When a conversion activity overview status of “Active” is displayed in green.
  • Needs Attention: The conversion action overview status “Needs attention” is shown by a yellow highlight, signifying that there are actions that need to be taken for this conversion.
  • Not recording: The state of a conversion activity overview is indicated in red when it is “Not recording.” This means that either your account isn’t allowed or listed (store visits and sales), a measurement platform (such as Google Play, Firebase, Gold, or other third-party platforms) hasn’t been linked, or our system hasn’t received a ping from your conversion measurement tag in more than 24 hours.

How do you add conversion tracking in Google ads?

Ans. The whole process can be divided into 2 sections:

1. Creating a conversion action in Google Ads.

  • Log into your account on Google Ads.
  • In the upper right corner of the page, click the Tools icon.
  • Select the Conversions tab.
  • Select +Conversion from the menu.
  • Give your conversion action a name and select the kind of action.
  • Set the conversion action’s value and count parameters.
  • Select whether to include delivery and tax in your conversion value and when to track conversions.
  • Proceed by clicking “Save.”
  • Select the option, select the option use Google Tag Manager

2. Setting up the conversion tracking on your website through GTM.

  • Go to Tags > New. In the Tag Configuration window, choose Google Ads Conversion Tracking now. Next, fill in the relevant fields with the Conversion ID and Conversion label.
  • You will see a warning “Conversion Linker tag missing in container”. Click the Create button next to the caution symbol to open the template for the conversion linker. There is no need to make any further modifications except to ensure that it is set for all page views.
  • Once done, create the tag. Now add the trigger for the conversion you want to track like (email click, call click, etc)
  • Now “save” both the tag and trigger.
  • After all these, GTM’s Preview & Debug mode and a Chrome extension called Google Tag Assistant (Legacy) will help to preview the tag if it’s working correctly or not.
  • Finally, “Publish” the GTM container.

What is conversion tracking in Google Ads?

Ans. An essential element of Google Ad is conversion tracking, which tracks the activities people do after clicking on an ad to help marketers gauge the success of their campaigns. Conversions are these acts that vary based on the advertising campaign’s objectives. Conversion examples include:

  1. Online Purchases: Upon completing a transaction by a user on your website.
  2. Form Submit: When a user subscribes to a newsletter or completes a contact form.
  3. Mail Click: When a person clicks on the mail ID to email you.
  4. Phone Calls: When a user gives your company a call straight from an advertisement.
  5. Page Views: When a visitor accesses a crucial page on your website, such as a page of confirmation.

A small piece of code known as a conversion tracking tag is added to the webpage that users see following a conversion in order to facilitate conversion tracking. The tag records the conversion when a user clicks on your advertisement and lands on this page by sending data back to Google Ads.

Conversion tracking has several advantages, such as:

  • Performance measurement: It aids in determining which campaigns, keywords, and advertisements are generating worthwhile actions.
  • ROI Calculation: It helps you to precisely assess your return on investment (ROI) by matching ad expenditure to conversions.
  • Optimization: You can concentrate on tactics that drive more conversions and better results by optimizing your campaigns using conversion statistics.

Want to setup Google Ads Conversion Tracking on your website?

Let’s start with us.

How to set up Google Ads Conversion Tracking Shopify?

Ans. There are multiple steps involved in configuring Google Ads conversion tracking on Shopify using Google Tag Manager (GTM). Here’s a comprehensive setup guide to assist you:

Step 1: Install Google Tag Manager.

1. Create a GTM Container and Account:

  • Enter your Google account information to log in to Google Tag Manager.
  • To start a new Shopify website, create a new account and container.

2. Put GTM Container in place on Shopify:

  • Copy the Google Tag Manager-provided GTM container code (GTM-XXXXXX).
  • Navigate to Online Store > Themes > Actions > Edit Code in your Shopify admin.
  • Paste the GTM container code directly below the <head> tag after finding the theme.liquid file under Layout.

Step 2: Configure Google Ads Conversion Tracking

1. Make Google Ads Conversion Actions:

  • Open your Google Ads account and log in.
  • Navigate to Tools & Settings > Measurement > Conversions.
  • To create a new conversion action, click the blue + button.
  • To set up the conversion action, select the sort of conversion you wish to track (purchase, sign-up, etc.) and follow the instructions.

2. Collect the code of Conversion Tracking:

  • Google AdWords will offer you a snippet of conversion tracking code (a tag) after you create a conversion action.
  • You must add this code to Google Tag Manager, so make a copy of it.

Step 3: Configure Google Tag Manager to Track Conversions

1. Make a Tag to Monitor Conversions:

  • Navigate to your GTM container in Google Tag Manager and select Tags.
  • To add a new tag, click New.
  • Select Google Ads Conversion Tracking under Tag Configuration.

2. Configure the Conversion Tag for Google Ads:

  • Put in your Conversion Label and Conversion ID from Google Ads. These specifics are available in your Google AdWords conversion settings.
  • Adapt the settings (such as value, currency, etc.) to the specific kind of conversion you’re tracking.

3. Configuration of the Trigger:

  • To select the time that this tag should fire, click on Triggering.
  • Choose a trigger (such as the Purchase Confirmation Page) that is associated with the page or action where the conversion takes place.

Step 4: Test & Verify Your Configuration

1. Test your Setup

  • On your Shopify website, go through the test conversion process (e.g., make a test buy).
  • In Google Tag Manager, use the Preview mode to make sure your tags fire properly.

2. Check with Google Ads:

  • Check your Google AdWords account’s Conversions section after a few hours (or even up to 24 hours) to make sure conversions are being monitored accurately.

Step 5: Finally Publish the container

  • Once you are done with all the configurations and testing, you can publish the GTM container and that’s all.

How to test if Google Ads conversion tracking is working?

Ans. The below methods can be used to verify whether Google Ads conversion tracking is operating properly:

Method 1: Testing Manually

  1. Go to the conversion page: Determine which page has the conversion tracking tag attached to it. This is usually the page that users see following a successful conversion (e.g., a confirmation page after a purchase or a thank you page).
  2. Look for the Conversion Tag from Google Ads: Select View Page Source (or a comparable option, depending on your browser) by right-clicking on the page. Then in the page’s HTML code, look for the Google Ads conversion tracking tag. Typically, it is in the form of a <script> or <img> tag with your Conversion Label and ID.
  3. Trigger the Conversion: If it’s an e-commerce conversion, finish the activity that initiates the conversion (e.g., make a test purchase). Make sure you complete every step like a genuine user would, all the way to the final conversion page.
  4. Check the Fired Tag: Return to the page source after executing the conversion action to see if the Google Ads conversion tag has been changed or removed. An attempt to reach Google’s servers using your Conversion ID and Label should be visible to you.
  5. Examine the Google Ads Interface: After a short while (usually up to 15–30 minutes), log into your Google AdWords account. Then Navigate to Measurement > Conversions under Tools & Settings and check to see if the conversion action you tested (such as Purchase) appears.

Method 2: Using the Chrome Extension’s Google Tag Assistant

  1. Set up Google Tag Assistant: From the Chrome Web Store, install the Google Tag Assistant Chrome extension. Then go to the page where the conversion finally happens.
  2. Navigate to the conversion page: Go to the final conversion page (like, thank you page) where the conversion tracking tag is supposed to activate.
  3. Activate Tag Assistant: In the toolbar of your browser, click the Tag Assistant icon, and then select Enable.
  4. Start the Conversion Process: Finish the conversion action (buy a test item, for example).
  5. View Tag Assistant Outcomes: Tag Assistant will display the tags that were active on the page. Check to make sure the Google Ads conversion tag is triggered properly by looking for it.
  6. Check the Google AdWords Interface: Check if the conversion has been recorded in Tools & Settings > Measurement > Conversions after testing by logging into your Google AdWords account.

Method 3: To track Google Ads conversions, use the Test Mode.

  1. Configure Test Mode: To track Google Ads conversions, Google Ads offers a test mode. In the settings of your Google Ads account, you can activate this mode.
  2. Test Conversion Triggers: To initiate test conversions, adhere to Google Ads’ guidelines. Then follow the instructions to complete the test conversions (e.g., using specific URLs provided by Google Ads).
  3. Check Test Conversion Rates: To make sure that conversions are being monitored accurately, review the test results that Google Ads has supplied.

What is Google ads conversion tracking?

Ans. Google Ads conversion tracking is a tool provided by Google to help advertisers measure the efficacy of their Google Ads campaigns. This program keeps track of crucial business actions, or “conversions,” such as purchases, phone calls, form fills, sign-ups, app downloads, and other worthwhile interactions with your advertisements.

Want to setup Google Ads Conversion Tracking on your website?

Let’s start with us.

Ans. A code that helps you to track particular user behaviors on your website by placing a small HTML and JavaScript snippet called the conversion tag, which is also known as the Google Ads conversion tracking code.

Is Google ads conversion tracking not working?

Ans. There are several reasons why your Google Ads conversion tracking could not be functioning. The following typical problems and procedures for troubleshooting them can assist you in locating and fixing the issue:

Typical Problems and Their Solutions 

1. Tag Installation Problems: 

  • Incorrect Position: Verify that the conversion tag is positioned on your page correctly. It should normally appear on the conversion page (a thank-you page following a purchase) in the <head> or at the bottom of the <body> element.
  • Incomplete Code: Verify that you have copied and pasted the entire conversion code snippet, without any sections missing.

2. No conversions were recorded.

  • Verify Tag Activation: To ensure that the conversion tag is firing successfully on the intended pages, use tools such as the Google Tag Assistant Chrome extension.
  • Test Conversion: To find out if the activity is noted in Google Ads, carry out a test conversion. Please click through your advertisement to finish the converting procedure.

3. Conversion tag, not fire:

  • JavaScript Errors: Look for any JavaScript errors in the console of your website, since these could be preventing the tag from firing. Fix any errors that you find.
  • Ad Blockers: Verify that the tag is not being blocked from triggering by ad blockers or browser settings. Try the tag with ad blockers turned off or in an incognito window.

3. Monitoring Gaps:

  • Processing Time: It may take several hours for your Google Ads account to display conversions. After some time, return to check if any conversions have been recorded.
  • Attribution Settings: Check to see if your expectations for conversion monitoring are being met by your attribution settings.

4. Mistakes in Tag Configuration:

  • Inaccurate Conversion ID and Label: Verify that the data in your Google Ads account correspond to the conversion ID and label in your tag.
  • Multiple Tags: Make sure your conversion tags don’t clash if you have more than one on the same page.
  • Cross-Domain Monitoring:
  • Third-Party Platforms: Make sure any third-party platforms you use, such form builders and shopping carts, are set up to support Google Ads conversion tracking.
  • Google Tag Manager: Verify that the container is properly configured and published with the conversion tag if you’re using Google Tag Manager.

Comprehensive Troubleshooting Steps

1. Check the Settings for Conversion Action:

  • Click the “Tools” icon in your Google Ads account, then choose “Conversions” under “Measurement.”
  • Verify that every aspect of the conversion action—including the name, value, counting strategy, and conversion window—is configured correctly.

2. Verify Conversion Tag Application:

  • Navigate to the page (such as a thank-you page) where the conversion is supposed to be monitored.
  • To find your conversion ID and label, view the page source (right-click the page and choose “View page source”).
  • Verify that the conversion tag is present and is positioned correctly.

3. Examine the Conversion Tag:

  • Install the Chrome add-on for Google Tag Assistant.
  • Use the Tag Assistant to see if the conversion tag is firing after navigating to the page where the conversion is supposed to happen.
  • You may test conversions by clicking on your advertisement and carrying out the specified action.

4. Use Google Analytics:

  • Conversion objectives can be imported into Google Ads if you have Google Analytics set up.
  • Ensure that goals are tracked and the Google Analytics tag is installed appropriately.

5. Seek Google Ads Help:

  • If after following the above instructions you’re still having problems, get in touch with Google Ads support for more help. They can assist with identifying issues with the creation of your account or the application of tags.

By systematically checking these areas, you should be able to identify and resolve most issues with Google Ads conversion tracking.

How do Google ads track conversions?

Ans. Google Ads tracks conversions in various ways, depending on the type of conversion you want to measure. One of the best methods is using Google Tag Manager:

When you setup Google Ads conversion tracking using GTM, you can get these data recorded:

  1. Call Click
  2. Mail Click
  3. Form Submission
  4. Button Click
  5. Link Click
  6. Purchase

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