Instagram and Facebook, both owned by Meta, have distinct algorithms designed to personalize content for users. While they share some similarities, each platform has unique elements that reflect the differences in user behavior and content types.
Server side tracking has become an essential aspect of data collection in the digital age. Unlike client side tracking, which relies on tags and pixels embedded in a website's code, server side tracking involves sending data from these tags to a web server. This method offers several advantages, including improved reliability, control, accuracy, and application and device performance.
The Facebook Conversion API (CAPI), originally known as the Facebook Server-Side API, was created to assist businesses in providing targeted advertising experiences to clients while also maintaining data privacy. Because FB CAPI does not rely on browser cookies, it is ready for a cookie-free future.
Many browsers now block third-party cookies by default, there are ad and cookie blocker add-ons for most browsers, and even Apple, with the iOS 14 upgrade, has tightened the leash on data collected from their customers.
CAPI is an excellent answer to this issue. Businesses can track conversions even if users' cookies are restricted or disabled. It also delivers more precise and dependable conversion data than cookies.
Hmm not sure, then Let’s check it now. I have made an easy way solution that Even a Non-Technical person can check and make sure of.
Yes, It is the untold truth that E-Commerce Shopping Store ( like Shopify, Woocommerce, etc.) sales data and Conversion Tracking Platforms (CTF) (Like – Google Ads & Analytics, Facebook Pixel, etc.) will never match 100%.
let’s explore some situations & conditions where such a thing takes place.