Month: <span>April 2024</span>

GTM Revolutionizing Website Tracking in 2024 cover

Google Tag Manager: Revolutionizing Website Tracking in 2024

Google Tag Manager makes it simple to handle JavaScript and HTML tags without the need for a developer — or nearly so. You will still need to have a developer put the Tag Manager code on your website. After that, you can add any services or new scripts directly from the Google Tag Manager interface.
TikTok Pixel: The Ultimate Guidebook

TikTok Pixel: The Ultimate Guidebook

The TikTok Pixel is a tracking snippet that can be integrated into your website to monitor visitor behavior. These engagement signals are subsequently delivered to TikTok's client side, providing TikTok with insight into how users interact with your site for attribution and auditing purposes. For an advanced solution of data tracking, you can also try using TikTok Event API for Advanced Tracking.
A Complete Guide to Tracking and Optimization

Mastering Analytics: A Complete Guide to Tracking and Optimization

Analytics focuses on discovering correlations and trends in data, whereas optimization focuses on cause and effect. However, combining analytics and optimization can be quite beneficial to your organization. So let's look at real-world examples of how to use analytics better to drive testing results.

Mastering GA4 Tracking: Top 5 Reports For Maximum Success

The transition of Google Analytics to GA4 is an important milestone in the analytics world. Unlike its predecessor, Universal Analytics, GA4 prioritizes privacy-first monitoring, cross-platform measurement, and AI-powered insights, making it a must-have tool for modern analytics. This shift is more than simply an upgrade; it is a full overhaul of how data is collected, processed, and used.
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Tag and Tracking Implementation: Client side vs Server Side

Implementing tracking techniques is critical for knowing how users interact with websites and mobile applications. Server side tagging and client side tagging are the two most common techniques in this domain. As an expert in the field, you are already familiar with these ideas. However, a thorough understanding of the technical features, terminology, and distinctions between these two methodologies is required. In this post, we will look at the fundamentals of server-side and client-side tagging, including technical features, pros and cons, and definitions of both contexts.
Google Analytics 4 The Guidebook

Google Analytics 4: The Guidebook

Google Analytics 4 (GA4) is a comprehensive analytics solution for online and mobile applications. It allows you to analyze how users interact with your platform and alter your marketing efforts to improve engagement. GA4 tracks data differently than the previous Universal Analytics (UA). Back in October, Google announced the biggest important improvement to Universal Analytics yet. Google Analytics 4. There is a lot to learn from significant changes, and it's reasonable to question how this may affect your career or company. While there is no indication that classic GA is going away anytime soon, new properties now default to GA4. This is a clear indication that studying Google Analytics 4 is worth prioritizing.
Everything you need to know about Google Ads Conversion Tracking

Setup Google Ads Conversion Tag with Google Tag Manager – Step by Step Guide

Many of you must have gone through that phase where you believed that your Google Ads campaigns were effective but lacked the necessary data to link the dots. A good Google Ads campaign extends well beyond ad clicks and impressions. When you want to generate leads, sales, and other conversions, you must understand what happens after the click.

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About Us

We are experts in Tags and Tracking Services. With experience in eCommerce and Custom Conversion tracking, Server Side Tagging, and Data tracking to help you get the advantage of ACCURATE data for better decision making. With more than 6 years of experience, We have already delivered more than 500 projects.