GA4 conversion tracking is a tool that allows you to measure specific actions users take on your website, such as making a purchase, signing up for a newsletter, or submitting a contact form, button click, or link click action taken by the user. It helps you understand the effectiveness of your marketing efforts and user behavior.
It’s straightforward, you need to use the Google Tag Assistant browser extension for the below works:
Review the tags on the website.
Review the events fired.
Review the data that is passed through the Data layer.
Once you are done with the above, Check the Conversion in Google Ads as well
Check the status:
Active: Everything is operating as planned. When a conversion activity overview status of "Active" is displayed in green.
Needs Attention: The conversion action overview status "Needs attention" is shown by a yellow highlight, signifying that there are actions that need to be taken for this conversion.
Not recording: The state of a conversion activity overview is indicated in red when it is "Not recording." This means that either your account isn't allowed or listed (store visits and sales), a measurement platform (such as Google Play, Firebase, Gold, or other third-party platforms) hasn't been linked, or our system hasn't received a ping from your conversion measurement tag in more than 24 hours.