Tag: <span>GTM</span>

GTM Revolutionizing Website Tracking in 2024 cover

Google Tag Manager: Revolutionizing Website Tracking in 2024

Google Tag Manager makes it simple to handle JavaScript and HTML tags without the need for a developer — or nearly so. You will still need to have a developer put the Tag Manager code on your website. After that, you can add any services or new scripts directly from the Google Tag Manager interface.
A client-side tracking website uses a container on the page to transfer measurement data to multiple third-party tracking platforms. This container operates on the user’s browser and has a direct connection to your tracking tools’ mother server. Server-side tracking bridges the gap between the two by allowing you to develop your own tracking server. Google Tag Manager server-side tagging is hosted on the servers (Like: Google Cloud Platform, Stape.io, or your own server) and functions as a middleman between your client-side tracking and marketing vendors. Data is delivered from the browser to the GTM server-side instance and then forwarded to your tracking tools. This allows you to control data from being sent to your tracking tools and save data resources, resulting in a better user experience. In this blog, I will walk you through the process of configuring Google Tag Manager server-side tagging.

Guide to Setup Server Container in Google Tag Manager

A client-side tracking website uses a container on the page to transfer measurement data to multiple third-party tracking platforms. This container operates on the user's browser and has a direct connection to your tracking tools' mother server. Server side tracking bridges the gap between the two by allowing you to develop your tracking server side container. Google Tag Manager server side tagging is hosted on the servers (Like Google Cloud Platform, Stape.io, or your server) and functions as a middleman between your client-side tracking and marketing vendors. Data is delivered from the browser to the GTM server-side instance and then forwarded to your tracking tools. This allows you to control data from being sent to your tracking tools and save data resources, resulting in a better user experience. In this blog, I will walk you through the process of configuring Google Tag Manager server side tagging.

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We are experts in Tags and Tracking Services. With experience in eCommerce and Custom Conversion tracking, Server Side Tagging, and Data tracking to help you get the advantage of ACCURATE data for better decision making. With more than 6 years of experience, We have already delivered more than 500 projects.