GA4 conversion tracking is a tool that allows you to measure specific actions users take on your website, such as making a purchase, signing up for a newsletter, or submitting a contact form, button click, or link click action taken by the user. It helps you understand the effectiveness of your marketing efforts and user behavior.
Google Analytics 4 (GA4) is a comprehensive analytics solution for online and mobile applications. It allows you to analyze how users interact with your platform and alter your marketing efforts to improve engagement.
GA4 tracks data differently than the previous Universal Analytics (UA). Back in October, Google announced the biggest important improvement to Universal Analytics yet. Google Analytics 4.
There is a lot to learn from significant changes, and it's reasonable to question how this may affect your career or company.
While there is no indication that classic GA is going away anytime soon, new properties now default to GA4. This is a clear indication that studying Google Analytics 4 is worth prioritizing.
Google Analytics 4 (GA4) is the next generation of Analytics that revolutionizes the way we measure and analyze data from websites and apps. Unlike its predecessor, Universal Analytics, GA4 collects event-based data, providing a more comprehensive understanding of user interactions and behaviours.
The best time to learn about Google Analytics 4 is now, as Universal Analytics is being phased out gradually. GA4 is a fully redesigned platform as compared to earlier iterations. New steps to configure, new data model, new interface, new tag template in Google Tag Manager, etc.