Microsoft Bing Ads Conversion Tracking, also called Microsoft Ads Conversion Tracking, is a crucial tool in the world of digital advertising. It allows advertisers to track and measure the success of their campaigns by monitoring conversions, which are actions that users take on their website or landing page. By implementing Bing Universal Event Tracking tags and conversion tracking effectively, you can gain valuable insights into the performance of your PPC (Pay-Per-Click) campaigns and optimize them for better results.
Goals measure how well your site fulfils your target objectives.
A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an eCommerce site) or submitting a contact information form (for a marketing or lead generation site).