Many of you must have gone through that phase where you believed that your Google Ads campaigns were effective but lacked the necessary data to link the dots.
A good Google Ads campaign extends well beyond ad clicks and impressions. When you want to generate leads, sales, and other conversions, you must understand what happens after the click.
Google ads conversion tracking is critical for everyone who wants to earn from PPC advertising in the long run. It allows to make corrective decisions based on the information gathered.