Google Consent Mode V2, due in March 2024, is more than just a technological update; it's a complete overhaul of how data is collected, stored, and used within Google's ecosystem, particularly in the privacy-sensitive regions of the European Economic Area (EEA). This innovative solution goes beyond the stale binary of "opt-in" or "opt-out" and provides users with a conductor's baton, allowing them to control how their data is used. Let's take a closer look at Consent Mode V2's complicated motions and how they affect businesses and website owners.
Server side tracking has become an essential aspect of data collection in the digital age. Unlike client side tracking, which relies on tags and pixels embedded in a website's code, server side tracking involves sending data from these tags to a web server. This method offers several advantages, including improved reliability, control, accuracy, and application and device performance.