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Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.
Goals measure how well your site fulfils your target objectives.
A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an eCommerce site) or submitting a contact information form (for a marketing or lead generation site).