Blogs

Everything You Need to Know About GDPR The EU's New Data Protection Law

Everything You Need to Know About GDPR The EU’s New Data Protection Law

In today's digital world, data is a precious commodity. Companies acquire and maintain a large amount of personal information from their customers, workers, and partners. However, as data breaches and privacy concerns have increased, the European Union (EU) has taken steps to protect its people' personal data. The General Data Protection Regulation (GDPR) is a new data protection law that became effective on May 25, 2018. It aspires to give EU citizens more control over their personal data while also simplifying the regulatory environment for international business by consolidating regulation inside the EU.
Google Consent Mode V2, due in March 2024, is more than just a technological update; it's a complete overhaul of how data is collected, stored, and used within Google's ecosystem, particularly in the privacy-sensitive regions of the European Economic Area (EEA).

Exploring the Latest Google Consent Mode V2 Updates

Google Consent Mode V2, due in March 2024, is more than just a technological update; it's a complete overhaul of how data is collected, stored, and used within Google's ecosystem, particularly in the privacy-sensitive regions of the European Economic Area (EEA). This innovative solution goes beyond the stale binary of "opt-in" or "opt-out" and provides users with a conductor's baton, allowing them to control how their data is used. Let's take a closer look at Consent Mode V2's complicated motions and how they affect businesses and website owners.
Bing Ads Conversion Tracking

The Ultimate Guide to Bing Ads Conversion Tracking and UET Tag

Microsoft Bing Ads Conversion Tracking, also called Microsoft Ads Conversion Tracking, is a crucial tool in the world of digital advertising. It allows advertisers to track and measure the success of their campaigns by monitoring conversions, which are actions that users take on their website or landing page. By implementing Bing Universal Event Tracking tags and conversion tracking effectively, you can gain valuable insights into the performance of your PPC (Pay-Per-Click) campaigns and optimize them for better results.
Facebook CAPI

Maximizing Conversions: A Complete Walkthrough of Facebook CAPI

The Facebook Conversion API (CAPI) is an important tool for tracking data in Facebook ads. It offers a more accurate and reliable solution compared to traditional tracking methods. By using the Meta Conversions API, businesses can improve the accuracy of their data and attribution modeling. This can help them optimize their campaigns better and get more value from their ad spend.
server side tracking

Mastering Server Side Tracking: The Ultimate Guide for 2024

Server side tracking has become an essential aspect of data collection in the digital age. Unlike client side tracking, which relies on tags and pixels embedded in a website's code, server side tracking involves sending data from these tags to a web server. This method offers several advantages, including improved reliability, control, accuracy, and application and device performance.
Google Ads Conversion Tracking: The Ultimate Guide for 2024

Google Ads Conversion Tracking: The Ultimate Guide for 2024

Google Ads Conversion Tracking is a pivotal tool for advertisers aiming to measure the success of their online campaigns and drive valuable actions on their websites. By accurately tracking conversions, businesses can make informed decisions to optimize their Return on Investment (ROI) and enhance the overall performance of their advertising efforts.
A client-side tracking website uses a container on the page to transfer measurement data to multiple third-party tracking platforms. This container operates on the user’s browser and has a direct connection to your tracking tools’ mother server. Server-side tracking bridges the gap between the two by allowing you to develop your own tracking server. Google Tag Manager server-side tagging is hosted on the servers (Like: Google Cloud Platform, Stape.io, or your own server) and functions as a middleman between your client-side tracking and marketing vendors. Data is delivered from the browser to the GTM server-side instance and then forwarded to your tracking tools. This allows you to control data from being sent to your tracking tools and save data resources, resulting in a better user experience. In this blog, I will walk you through the process of configuring Google Tag Manager server-side tagging.

Guide to Setup Server Container in Google Tag Manager

A client-side tracking website uses a container on the page to transfer measurement data to multiple third-party tracking platforms. This container operates on the user's browser and has a direct connection to your tracking tools' mother server. Server side tracking bridges the gap between the two by allowing you to develop your tracking server side container. Google Tag Manager server side tagging is hosted on the servers (Like Google Cloud Platform, Stape.io, or your server) and functions as a middleman between your client-side tracking and marketing vendors. Data is delivered from the browser to the GTM server-side instance and then forwarded to your tracking tools. This allows you to control data from being sent to your tracking tools and save data resources, resulting in a better user experience. In this blog, I will walk you through the process of configuring Google Tag Manager server side tagging.
Press ESC key to close search

Follow Us:

About Us

We are experts in Tags and Tracking Services. With experience in eCommerce and Custom Conversion tracking, Server Side Tagging, and Data tracking to help you get the advantage of ACCURATE data for better decision making. With more than 6 years of experience, We have already delivered more than 500 projects.