It’s straightforward, you need to use the Google Tag Assistant browser extension for the below works:
Review the tags on the website.
Review the events fired.
Review the data that is passed through the Data layer.
Once you are done with the above, Check the Conversion in Google Ads as well
Check the status:
Active: Everything is operating as planned. When a conversion activity overview status of "Active" is displayed in green.
Needs Attention: The conversion action overview status "Needs attention" is shown by a yellow highlight, signifying that there are actions that need to be taken for this conversion.
Not recording: The state of a conversion activity overview is indicated in red when it is "Not recording." This means that either your account isn't allowed or listed (store visits and sales), a measurement platform (such as Google Play, Firebase, Gold, or other third-party platforms) hasn't been linked, or our system hasn't received a ping from your conversion measurement tag in more than 24 hours.
Snap Pixel is a free and sophisticated tool that allows you to track the performance of your adverts. To use it, embed a piece of JavaScript code on your website that tracks the actions Snapchat users take while surfing your site.
Snapchat has altered the world of image-based communication. The site is arguably a modern, digital, and free alternative to a postcard. A postcard is a type of long-distance communication that includes a memorable image and a handwritten note. Snapchat intends to enable users to instantly take images of people, places, or events and transmit them to their preferred recipient.
Do you know? Pinterest is one of the most used platforms, with more than 80% of businesses and individuals promoting their skills/products. Today I will discuss 12 Pinterest marketing tips that will get you upgraded and ready to create click-worthy pins.
Note: Pinterest Server Side Tracking is one of the most essential setup required by every business to analyze their ads in Pinterest.
Every day, Pinners visit Pinterest to look for inspiration, goods, recipes, outfit ideas, and more. Despite that Pinterest is a critically underappreciated and sometimes overlooked organic marketing medium.
However, it is vital to understand that Google cannot anticipate which results you wish to track. Unless you utilize Shopify, you must determine and set up the conversions that are most useful to your business in your Google Ads account. If you've set up Shopify's Google channel, the plugin will instantly add and track e-commerce conversions to Google Ads.
The Google ads conversion monitoring tracks the activities that users take after viewing your advertising. This free, built-in Google Ads tool is critical for understanding and optimizing the value your campaigns produce.
However, it is vital to understand that Google cannot anticipate which results you wish to track. Unless you utilize Shopify, you must determine and set up the conversions that are most useful to your business in your Google Ads account. If you've set up Shopify's Google channel, the plugin will instantly add and track e-commerce conversions to Google Ads.
The Facebook Pixel is an extremely useful tool for tracking company data on Facebook. Unfortunately, its efficacy has declined in recent years. But all is not lost, due to Facebook conversion API.
The Facebook conversion API is another tool in your Facebook data toolkit that works with the Facebook pixel to guarantee you acquire all of the data you require. Together, they enable you to accurately track, attribute, and improve your Facebook marketing success.
What is the issue with the pixel?
Ad blockers, cookie blockers, and other masking techniques have started to reduce the amount of data the pixel receives. And now, Apple's iOS 14 upgrade makes it even more difficult to track data using the pixel.
The iOS 14 upgrade significantly limits the usage of cookies for tracking on Apple mobile devices. As a result, the pixel will provide you with far less information on how iOS users interact with your business. You may be unaware that someone has clicked through from Facebook to your website.
Do not panic. Continue reading to learn how to use the Facebook conversion API to preserve data, assign attributions, and target users. Before moving any further, we should learn about certain basic terms which will be used in this blog.
Google Tag Manager makes it simple to handle JavaScript and HTML tags without the need for a developer — or nearly so. You will still need to have a developer put the Tag Manager code on your website. After that, you can add any services or new scripts directly from the Google Tag Manager interface.
The TikTok Pixel is a tracking snippet that can be integrated into your website to monitor visitor behavior. These engagement signals are subsequently delivered to TikTok's client side, providing TikTok with insight into how users interact with your site for attribution and auditing purposes. For an advanced solution of data tracking, you can also try using TikTok Event API for Advanced Tracking.
Analytics focuses on discovering correlations and trends in data, whereas optimization focuses on cause and effect. However, combining analytics and optimization can be quite beneficial to your organization. So let's look at real-world examples of how to use analytics better to drive testing results.
The transition of Google Analytics to GA4 is an important milestone in the analytics world. Unlike its predecessor, Universal Analytics, GA4 prioritizes privacy-first monitoring, cross-platform measurement, and AI-powered insights, making it a must-have tool for modern analytics. This shift is more than simply an upgrade; it is a full overhaul of how data is collected, processed, and used.