Event Match Quality

Meta CAPI + Shopify + Server-Side GTM

Meta CAPI Deduplication: Stop Counting the Same Shopify Purchase Twice (sGTM Guide)

Nowadays, Adblockers, Tracking restrictions like ITP, and IOS 14 updates all affect the Data Accuracy of Conversion reported into Analytics Platforms. And these are the main reasons why Facebook, Google, and other platforms highly recommend their users start implementing server side tracking.
Healthcare Meta Ads Tracking Fix - Chart showing 22% CPC reduction after implementing neutral URLs and CAPI

The Invisible Leak Killing Your Healthcare Meta Ads (And the Embarrassingly Simple Fix That Dropped CPC by 22%)

I've audited 30+ healthcare brands this year dental clinics, MedSpas, telehealth, fertility, mental health. Every single one had the same invisible leak in their Meta ad account. They were paying full price for ads, but Meta was only seeing half their conversions. The culprit? URL-based flagging under Meta's Personal Attributes policy. Here's the 5-step fix that dropped one client's CPC by 22% in just 3 weeks.
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We are experts in Tags and Tracking Services. With experience in eCommerce and Custom Conversion tracking, Server Side Tagging, and Data tracking to help you get the advantage of ACCURATE data for better decision making. With more than 6 years of experience, We have already delivered more than 500 projects.