How does Pinterest CAPI Tag work?

The working is quite similar to Snapchat Pixel tracking; the advertisers can use the Pinterest CAPI to transmit conversion events to Pinterest without using the Pinterest tag. By mapping conversions to Pinterest campaigns, you can improve conversion visibility and gain a more accurate picture of the performance of your conversion-driving ads and actions. Other advantages of Conversion API tracking include improved optimization and targeting, increased transparency, and improved reporting and analysis.

The Pinterest CAPI can receive conversions from the web, in-app, or offline. Web or app events are reported if they are received within an hour of the event occurring. Offline events are those that occur outside of that window.

Events trackable in Pinterest Tag:

• Add to Cart: Items are added to shopping carts by clicking the Add to Cart button.
• Checkout: Transactions that have been completed.
• Custom: Track a specific occurrence. This event name should be used to monitor a unique occurrence that you want to include in your conversion reports.
• Lead: An expression of interest in a product or service.
• Page Visit: Views of primary pages, such as product and article pages, are referred to as page visits.
• Search: Searches performed on your website.
• Signup: Registration for your products or services.
• View Category: Category page views.
• Video views: Views on a video can be found here.
• User-Defined Event: Include any additional events you’ve created for audience targeting. Conversion reporting does not support unique events.

Benefits of using Pinterest CAPI Tag

The Pinterest CAPI Tag has the following advantages:

• Fewer settings: Most settings are not required because data mapping for actions-based destinations occurs during configuration.
• Data mapping is more precise: You can establish the mapping between the data Segment receives from your source and the data Segment provides to the Pinterest Conversions API using actions-based destinations.
• Pre-built Mappings: Mappings for basic Pinterest Conversions API events, such as Add to Cart, are prebuilt with the specified parameters and customizable.
• Supports Deduplication: as it eliminates duplicate events, which increases conversion accuracy.
• Page call support is provided: As a regular Page View, page calls can be delivered to Pinterest.
• Supports multi-user arrays: Pinterest can receive user data nested within arrays, such as the User Data array in the Order Completed event.
• Normalization of data: Before being hashed and sent to Pinterest Conversions, data is normalized.

How is the Pinterest Conversion API tag installed on the website?

Here is a step-by-step detail of setting up the Pinterest CAPI tag:

1. Generate Access Token: To generate the access token, you need to log in to Pinterest Business Account and then click the ad on the top of the menu to choose conversion. Select the conversion and click on the Pinterest tag ID. Finally, copy the Pinterest tag ID from there.
2. Implementation: There are two ways in which you can implement it. Either you can directly input the Pinterest tag code to the backend or use the plugins available on your WordPress or Shopify website. Another very effective way is through Google Tag Manager, here you need to create the required tags and triggers and implement the tracking through GTM. You can use the Pinterest tag helper Chrome extension to quickly check the tracking work.

Pinterest Ads Best Practices 2023

Pinterest is a visual-focused social media platform, with each post (called a pin) presenting a striking image. Your advertising should follow the same concept, but go a step further to stand out among the other pins. The recommended practices outlined below will assist you in developing excellent virtual assets to differentiate your brand and ensure the success of your Pinterest Ad campaign.

• Utilize Vertical Formats

Vertical pins are an excellent technique to maximize screen real estate while communicating your message. This excellent practice is much more effective on mobile devices because only a few pins appear at the same time.

• Be direct and to the point

Users’ displays will normally display your pin for less than two seconds. It is critical that your creative asset effectively delivers your message. In a single glance, it demonstrates a delightful method for parents to employ larger rice cases as snacks for their children. And, because Pinterest users are constantly looking for new ideas and inspiration, this ad fits in perfectly.

• Make use of videos

In that regard, Pinterest is no different from other social media platforms: videos are quite effective! Video advertising has been popular for a few years, but with the recent rise of short films such as Instagram Reels, TikTok films, and YouTube Shorts, it has become even more popular.

• Include Your Company’s Logo

Including your brand in your advertisement is a no-brainer. It’s a simple approach to make your brand more identifiable and memorable.

• Provide Useful Content

It’s no secret that people use Pinterest to find how-tos and inspiration.  Using your advertising to demonstrate how your product fits into the lives of your target market is an excellent method to establish an immediate connection with users while also providing actionable advice.

Conclusion

In conclusion, the implementation of Pinterest Conversion API tracking is a pivotal step for businesses aiming to maximize the impact of their advertising efforts on the Pinterest platform. Pinterest Conversion API tracking empowers advertisers with more accurate and comprehensive conversion insights, leading to better-informed campaign decisions and ultimately, improved ROI which you can easily monitor using the Pinterest tag helper Chrome extension. By embracing server side solutions, businesses can effectively navigate the evolving privacy landscape and strengthen their Pinterest advertising strategies.

Please contact us if you have any queries about configuring Pinterest Conversion Tag. We would be delighted to assist you in getting started.