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Pinterest Analytics helps you understand the overall performance of Pinterest Ads. It shows you what paid and organic published content are of customer interest on Pinterest.
You get a proper insight from Pinterest Analytics that can help you enhance your decision making and customize your content. Like, if you are getting the maximum impression through mobile then you can optimize your website for mobile. Likewise, if you find that a certain product is driving business the you can decide upon featuring that product in more pins.
Let’s do a free audit of your current Pinterest Pixel Tracking Setup with your website.
Pinterest Ads Metrics
Below I have mentioned those metrics that are available in your Pinterest Analytics. These metrics help you to understand how people are engaging and interacting with your pins.
| Metric | Definition |
| Engagements | It is the total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, and secondary creative (collections) clicks. |
| Engagement rate | It is simply calculated as the total engagements with your Pins divided by the total number of times your Pins were seen. It includes saves, Pin clicks, and outbound clicks. |
| Impressions | Number of times your Pins or ads were on screen. |
| Saves | It is the total number of times users saved your PIN to a board. |
| Pin clicks | It denotes the number of times your Pin or ad opens in closeup. |
| Pin click rate | It is calculated as the total number of clicks from your Pin or ad to content on or off Pinterest, divided by the total number of times your Pins or ads were on screen. |
| Outbound clicks | The number of times people perform actions that lead them to a destination off Pinterest since the date the link was published. |
| Profile visits | The number of times people visited your profile after viewing your Pin. |
| Follows | The number of times people followed you after seeing your Pins. |
| Video views | The amount of views for at least 2 seconds with 50% of video in view. |
| Total audience | The total number of engaged people on your Pin. |
| Engaged audience | Total number of engaged audience with your pin. |
| Monthly total audience | Total number of users who viewed, clicked and engaged with your pin in a month. |
| Monthly engaged audience | The total number of people who have engaged with your Pins in a month. |
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Pin formats
Depending on the Pin’s format (whether it’s an image or video), you’ll see different metrics.
- All Pins, irrespective of the format, include the following core metrics impressions, Saves, pin clicks, Profile visits, Follows, and Outbound clicks.
- Video Pins have many metrics other than those in core metrics, you can track Video views, Watch time, and Average watch time.
3 Pinterest analytics tools to measure your progress
Pinterest’s built-in metrics provide a high-level overview of your success. However, incorporating these techniques will allow you to have a better understanding of your Pinterest performance. More data can assist you in increasing engagement, clicks, and conversions.
- Google Analytics
Google Analytics is required to determine how Pinterest compares to other traffic sources.
To begin, sign in to Google Analytics. Then, select Acquisition, followed by Social. This will show you how much traffic each social network brings to your website.
Google Analytics may also tell you which pages on your website are the most popular. Use this information to generate Pinterest content that is similar.
Check out our 4-step approach to setting up your social media dashboards in Google Analytics. (And be ready: GA4 is on its way!) - Hootsuite Advanced Analytics
Hootsuite allows you to create, assign, publish, and schedule Pins from a single dashboard. Pins can be posted all at once, scheduled over many boards, or scheduled for later.
Hootsuite Advanced Analytics allows you to categorize campaigns based on their effectiveness. This assists you in determining what may require a paid boost or optimization for improved performance. You may also monitor website traffic and ecommerce income generated by your Pins. Advanced Analytics assists you in better understanding your Pinterest ROI and planning better campaigns.
If you’re promoting on various social media channels, Hootsuite may save you a lot of time. You may compare your Pinterest performance to that of other social media platforms. - Mentionlytics
Social analytics is frequently used to track and measure your performance. However, you must also monitor how others develop and disseminate material about your brand.
Mentionlytics searches Pinterest for brand mentions and presents them on the Google Analytics dashboard. Keep an eye on sentiment, check what material is trending, and join the conversation.
Want to setup Pinterest Pixel Tracking on your website?
What is the benefit of Pinterest Ad tracking?
Pinterest advertising provides a unique chance for businesses to exhibit their products and services in a visually attractive manner.
Brands can easily attract customers’ attention and motivate them to take action by using eye-catching imagery and interesting information.
Whether you’re a fashion business, a home décor brand, or a B2B organization, Pinterest advertisements may help you reach your target demographic and deliver quality traffic to your website.
Here are some of the reasons why you should include Pinterest in your marketing arsenal:
- Improved Brand Awareness: Businesses may benefit from Pinterest’s distinctive user experience, which is a visual search engine that gives a distinctive user experience. Businesses may utilize Pinterest advertising to produce visually beautiful advertising that stands out in a user’s feed, boosting the probability that customers will remember the brand. Businesses may reach new audiences and boost brand awareness by employing appropriate keywords and targeting choices.
- Targeted Advertising: Pinterest Ads provides a variety of targeting options to help businesses reach the appropriate audience at the right time. Users may be targeted by advertisers based on demographics, interests, habits, and keywords. This implies that firms may design tailored advertising campaigns that are appropriate to their target audience’s individual interests and demands. Businesses may also retarget people who have previously interacted with their pins or websites, boosting the chances of conversion.
- Increased Website Traffic: Pinterest Ads can assist in driving visitors to a company’s website or e-commerce store. Users can be led to the website where they can learn more about the items or services offered by placing a call-to-action (CTA) button on the ad. This is especially useful for firms that rely on Internet visitors to generate sales and income.
- Increase Sales: Because Pinterest is a visual platform, it may be very useful for presenting items. Businesses may use Pinterest advertising to build visually appealing advertising that showcases the benefits of their products or services. This can enhance the company’s sales and income.
Cost-effective: Pinterest Ads may be an inexpensive way for businesses to advertise. Advertisers may establish their own budgets and only pay when someone clicks on their advertisement. Furthermore, Pinterest Ads offer lower cost-per-click (CPC) than other social media advertising platforms, making it an appealing alternative for businesses trying to optimize their advertising budget. - Measurable Results: Pinterest Ads provides thorough data, allowing businesses to track the effectiveness of their advertisements. Advertisers can monitor how many clicks, impressions, and conversions their advertisements are producing, allowing them to make data-driven business choices. Furthermore, businesses may utilize this data to increase their return on investment (ROI) by optimizing their advertising efforts.
Conclusion:
In conclusion, Pinterest Ads Metrics provide advertisers with valuable insights into the performance of their campaigns on the platform. By tracking various metrics such as impressions, engagements, clicks, click-through rate (CTR), saves, close-ups, conversions, revenue, and return on ad spend (ROAS), advertisers can assess the effectiveness of their ads and make the necessary optimization.
Analyzing these metrics helps advertisers understand how users interact with their Pins, whether they are clicking through to their websites, saving content for later, or making purchases. This data-driven approach enables advertisers to make informed decisions, refine their targeting, improve ad creatives, and ultimately maximize the return on their advertising investment.
It’s important for advertisers to stay updated with Pinterest’s latest offerings and metrics, as the platform may introduce new features and analytics tools over time. By leveraging Pinterest Ads Metrics effectively, businesses can enhance their online presence, drive traffic, and achieve their marketing objectives on one of the world’s leading visual discovery platforms.
Let’s Audit First, Why is it Required?
Tracking errors can greatly affect your Data, Conversion Reporting, strategic Decision-Making and that Cost you in Revenue.
First, I audit your website’s current Tag & Tracking configuration. Then I will share errors/recommendations with their solutions as the best practices the industry follows. I can also help you to implement it the right way.
I am also available here!
